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#HEJTOUTLOVEIN

Equiping Gen Z with tools to counter hate speech.

Online hate is a growing challenge, especially for younger generations, who are more active on social media. To address this, T-Mobile Polska launched the #HejtOutLoveIn campaign, focusing on creating a safer, more respectful digital environment.

Online hate is a big problem.
Young people see hate online.

T-Mobile Polska started a campaign.
The campaign makes the internet safer.
The campaign is called #HejtOutLoveIn.
The campaign is for young people.

The campaign primarily targets Gen Z users, engaging them on their favorite platform—TikTok—where the hashtag #HejtOutLoveIn has already garnered over 20 million views.

T-Mobile Polska shares the campaign on TikTok.
The hashtag #HejtOutLoveIn has many views.
The hashtag has more than 20 million views on TikTok.

#HEJTOUTLOVEIN

Find out more about the initiative here!
Learn more

#HEJTOUTLOVEIN

Find out more about the initiative here!
Learn more

In collaboration with partners like the SEXED.PL Foundation and TikTok, T-Mobile offers anonymous expert consultations and supports an anti-violence hotline to help those affected by online negativity.

T-Mobile works with partners to stop online hate.
One partner is the SEXED.PL Foundation.
Another partner is TikTok.

T-Mobile offers help from experts.
T-Mobile also supports an anti-violence hotline.
People who are hurt by online hate can call the hotline.

The campaign also includes educational articles, workshops, and TikTok content that leverage popular trends to promote kindness and empathy.

The campaign has many parts.
The campaign has articles that teach people.
The campaign has workshops.
The campaign shares videos on TikTok.
The videos promote empathy.

This comprehensive approach has reached over 40 million people through various media, and 2.4 million beneficiaries have directly benefited from its initiatives.

The campaign reaches many people.
It has reached over 40 million people through media.
Around 2.4 million people got direct help from the campaign.

The #HejtOutLoveIn campaign is a testament to T-Mobile's commitment to making the digital world safer, especially for the younger generation.

The #HejtOutLoveIn campaign shows T-Mobile’s promise.
T-Mobile wants to make the internet safer.
This is especially important for young people.

© Deutsche Telekom AG