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Too many older people still live on the margins of the digital world. Not because they don’t want to join in, but because no one has spoken to them in a way that truly resonates. We won’t reach them with cold instructions or overused slogans. We’ll reach them through warmth, familiarity, and storytelling.

That’s why Hrvatski Telekom are creating a one-of-a-kind lifestyle magazine — in both print and digital form — that doesn’t preach about technology but shows how it quietly transforms lives. Through relatable voices they will show how simple digital tools can reconnect people to their families, their passions, and their potential.

Unlike a regular lifestyle portal, the stars of all the stories are people from the target audience, who present the use of digital technologies in a humorous, natural, and unobtrusive way, showing how they use these tools to do everything they normally do - socialize, cook, take care of their health, buy gifts for their grandchildren, and so on. At the end of each article, there is a brief summary that condenses all the key information presented in the article into five key-learning bullet points.